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ABC for buyers
Professional purchasing is a matter of finding the answers to dozens of questions every day. Which
suppliers have the products I’m looking for? Which service providers can we bring in? Where are my contacts located?
By using ABC you will find the answers to all these questions. To search is to find – that is the power of ABC. As a buyer you have
the benefit of being able to choose from a large number of suppliers.
Downloading a directly usable shortlist of the companies you have selected will make this much easier. In this way, you quickly and
simply find that one supplier you have been looking for.
ABC for sales
As a seller you want the certainty that you will reach the desired target group, and this is what makes the ABC site the marketing
instrument of choice.
Many professionals visit this site or consult the cd-roms every day. They are looking for suppliers for their primary processes. They
look and compare the various suppliers and select a shortlist of companies they would like to know more about. This can make your sales
talk more efficient as you know that you are meeting a prospect who is actually interested in your company. What’s more, thanks to ABC,
you will know the company profile of your potential client. In this way, you can both begin the conversation better informed.
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